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Revere had two of the three traits Gladwell identifies as necessary to the spread of social trends: Bernie Goetz and the rise and fall of New York City crime -- The power of context part two: Click here Would you like to report this content as inappropriate? Preview this item Preview this item. Full access is for members only. Posted September 26th, by Malcolm Gladwell. Less Detail edit details Get a copy: Gladwell is a storyteller and he knows how to keep the reader involved. The final set of individuals counted among the few are the salesmen, persuasive communicators whose instinctual ability to adapt the non-verbal cues of others and infect them with emotion is key to effecting wide-sweeping change. This person likes to initiate discussions with consumers and respond to requests. A Maven is a person who has informat Really good book.